New Playbook: Cold Email Infrastructure Setup Guide

Read Now arrow_forward
Mailsfinder Mailsfinder
Mailsfinder Mailsfinder
Pricing
Compare
Contact
Log In Start Free Trial
Salesforce Integration

Enrich Salesforce leads with verified emails, on autopilot

Stop paying ZoomInfo $30K to $60K a year for native Sales Cloud enrichment. Wire Mailsfinder into Salesforce via Apex callout, Flow HTTP, or a Zapier and Make webhook. Verified work emails land on every new Lead the moment Salesforce creates the record. 300,000 credits per cycle for $9.99 a month, no per-seat fees, no licensing surprises.

check_circle50 free credits, no card check_circle99% accuracy check_circleSales Cloud, Service Cloud, Pardot
bolt
Lead.created Trigger
Salesforce Flow to Mailsfinder
Web-to-Lead, sarah@acme.io flow fired
Apex callout to Finder find by name+domain
Verify deliverability 99% confidence
Update Lead.Email + verified_at__c record updated
Leads enriched today 3,412 / 10,000
Real-time enrichment

Trusted by Salesforce admins and RevOps teams on Sales Cloud, Service Cloud, and Pardot

Klients Growth FlowOps DemandLoop PipelinePro Northwind LumenAI
What you get

Three ways Mailsfinder plugs into Salesforce

Real-time enrichment on Lead create, bulk Contact re-verification, and native Apex callouts for enterprise orgs that prefer to stay inside Salesforce.

bolt

Webhook-driven Lead enrichment

Salesforce Flow fires on Lead.created and posts to Zapier, Make, or n8n. Mailsfinder finds the work email, verifies it, and writes the result back to a Mailsfinder_Verified_Email__c custom field plus a verified_at__c timestamp. Web-to-Lead, list imports, and Sales Engagement cadence drops all flow through the same pipe.

cleaning_services

Bulk Contact re-verification

Re-verify your full Contact and Lead database in one batch run over Bulk API 2.0. Flag bounce-prone, role-based, and catch-all addresses before your next Marketing Cloud send. 100,000 records cleaned in roughly 3 to 4 hours of background processing on the Monthly plan.

code

Apex and Flow callouts

For enterprise orgs that prefer to stay inside Salesforce, drop the Mailsfinder Apex class and Named Credential into your org. Trigger from Process Builder, Flow, or a custom Lightning button. Queueable + Future-callout patterns handle governor limits cleanly for high-volume Sales Cloud accounts.

How it works

Four steps from raw Lead to verified record

Setup takes about 20 minutes for the Zapier or Make route, or about an hour for a deployed Apex callout. After that, every new Lead enriches in the background.

1

Install the Zapier/Make template or Apex class

Pick the route that fits your org. Import the Mailsfinder Zapier or Make template, or deploy the Apex class plus Named Credential via change set, SFDX, or unmanaged package.

2

Connect Salesforce and Mailsfinder

OAuth into your Salesforce org, paste your Mailsfinder API key into the Named Credential or Zap, and create the custom Lead fields for verified email, status, and enriched timestamp.

3

Trigger on Lead create or batch

Subscribe to Lead.created in Salesforce Flow, or schedule a nightly Bulk API job that re-enriches stale Leads. Web-to-Lead, list imports, and Sales Engagement drops all hit the same enrichment chain.

4

Verified email lands on Lead.Email + verified_at__c

Mailsfinder finds the email by name plus company domain, verifies deliverability, and patches Lead.Email plus your verified_at__c timestamp. Assignment rules and lead-routing can now branch on confidence score.

Deep dive

Pick your path: Make scenario or native Apex callout

Most teams start with Zapier or Make for speed. Enterprise orgs prefer Apex because it keeps the callout inside Salesforce and respects governor limits natively.

make_salesforce_enrichment.json
{
  "trigger": "salesforce.lead.created",
  "modules": [
    { "type": "mailsfinder.finder",
      "input": "{{ FirstName }} {{ LastName }} @ {{ Company }}" },
    { "type": "mailsfinder.verifier",
      "input": "{{ finder.email }}" },
    { "type": "salesforce.lead.update",
      "id": "{{ Id }}",
      "fields": {
        "Email":                       "{{ verifier.email }}",
        "Mailsfinder_Verified__c":     "{{ verifier.status }}",
        "Mailsfinder_Verified_At__c":  "{{ now }}"
      }
    }
  ]
}

// Zapier and n8n equivalents ship in the docs

MailsfinderEnrichment.cls
public with sharing class MailsfinderEnrichment {
  @future(callout=true)
  public static void findAndVerify(Id leadId) {
    Lead l = [SELECT FirstName, LastName, Company
              FROM Lead WHERE Id = :leadId];

    HttpRequest req = new HttpRequest();
    req.setEndpoint('callout:Mailsfinder/v1/find');
    req.setMethod('POST');
    req.setBody(JSON.serialize(new Map<String,String>{
      'name'   => l.FirstName + ' ' + l.LastName,
      'domain' => l.Company
    }));
    HttpResponse res = new Http().send(req);
    Map<String,Object> r = (Map<String,Object>) JSON.deserializeUntyped(res.getBody());

    update new Lead(
      Id = leadId,
      Email = (String) r.get('email'),
      Mailsfinder_Verified__c = (String) r.get('status'),
      Mailsfinder_Verified_At__c = Datetime.now()
    );
  }
}

// Queueable variant available for bulk re-enrichment

  • check_circle All Salesforce editions. Works on Essentials, Professional, Enterprise, Unlimited, and Sales Engagement.
  • check_circle Conditional enrichment. Skip role-based or catch-all results, retry on low-confidence finds inside the Flow.
  • check_circle Governor-safe. Apex callouts wrap in @future and Queueable to respect 100-callout per-transaction limits.
  • check_circle Idempotent updates. Mailsfinder_Verified_At__c guard prevents double-charging credits on Flow re-fires.
Pricing

A fraction of what ZoomInfo or Clearbit costs

300,000 credits per cycle on Monthly is enough to enrich up to 10,000 Leads per day. Lifetime ships 2,000,000 credits for steady inbound Salesforce orgs.

Most Popular

Monthly

For RevOps teams enriching Leads on Web-to-Lead and Sales Engagement.

$9.99 /month
  • check300,000 credits per cycle
  • checkFull Finder, Verifier, Enrichment APIs
  • check25,000 exports per month
  • check600 req/min rate limit
  • checkUnlimited Signals
  • checkPriority email support
Start Free Trial

Annual

Lock in 20% savings on a year of credits paid up front.

$7.99 /month

Billed $95.88 per year

  • check300,000 credits per cycle
  • checkFull Finder, Verifier, Enrichment APIs
  • check25,000 exports per month
  • check600 req/min rate limit
  • checkUnlimited Signals
  • checkPriority email support
Choose Annual

Lifetime

For high-volume Salesforce orgs with multi-million Lead and Contact databases.

$249 one-time
  • check2,000,000 credits (lifetime pool)
  • checkFinder and Verifier APIs
  • check5,000 exports per month
  • check1,000 Enrichment calls per month
  • check25 Signals per month
  • check300 req/min, lifetime access
Get Lifetime

Top-up credit packs for bulk back-fills

Stack on any plan. Credits never expire. Useful when you re-enrich a legacy Salesforce Lead or Contact database.

10K
credits
$5
22K
credits
$9
42K
credits
$14.99
100K
credits
$29
250K
credits
$59
Salesforce use cases

Four motions RevOps teams run on day one

From Web-to-Lead enrichment to ABM committee discovery, the same Mailsfinder integration covers every enrichment scenario inside Salesforce.

description

Web-to-Lead enrichment

Visitor submits a Web-to-Lead form with first name, last name, and company, but a personal Gmail. Mailsfinder finds and verifies the work email, patches Lead.Email plus Mailsfinder_Verified__c, and assignment rules route on the cleaned record.

alt_route

Lead routing on verified email

Branch Salesforce assignment rules on Mailsfinder confidence score. Verified above 95% goes straight to an AE, valid but role-based addresses route to SDRs for manual outreach, invalid emails fire a re-find by name plus domain before assignment.

groups

ABM stakeholder discovery

A target Account lands one MQL. Use Mailsfinder Domain Search to pull every public email at that company, push the buying committee into Salesforce as associated Contacts on the Account, and run a coordinated multi-thread Sales Engagement cadence.

verified_user

Pre-campaign contact hygiene

Before a Marketing Cloud or Pardot send, run Bulk API re-verification across the target segment. Flag bounce-prone, role-based, and catch-all addresses, quarantine them in a Mailsfinder_Verified__c = invalid view, and protect sender reputation.

FAQ

Questions Salesforce admins ask before wiring this up

How does Mailsfinder compare to ZoomInfo or Clearbit native Salesforce enrichment for cost? expand_more
ZoomInfo's Salesforce-native enrichment package typically lands between $30,000 and $60,000 per year for a mid-market RevOps team, and Clearbit (now Breeze) prices similarly per seat. Mailsfinder Monthly is $9.99 for 300,000 credits per cycle, which works out to about $0.00003 per credit on the same data points: verified email, role, company domain. A team enriching 10,000 leads per month pays roughly $120 annually instead of $30K+.
Can I run Mailsfinder enrichment with a native Apex callout for enterprise Salesforce orgs? expand_more
Yes. The Mailsfinder docs ship an Apex class that wraps the Finder and Verifier REST endpoints, plus a Named Credential template so you can store the API key securely under Setup > Security. Drop the class into your org, add a Process Builder or Flow trigger on Lead create, and call MailsfinderEnrichment.findAndVerify(leadId). The callout respects Salesforce governor limits and queues anything above the 100-callout-per-transaction cap.
Does this work on both Salesforce Lightning Experience and Classic? expand_more
Yes. The Apex callout is UI-agnostic and runs identically on Lightning Experience, Classic, and the mobile app. For Lightning specifically, you can surface the verified email and confidence score in a Lightning Record Page component using the included Aura wrapper. Classic users can render the same fields on the standard Lead detail page through a Visualforce component.
Can I use Mailsfinder with Marketing Cloud Account Engagement (Pardot)? expand_more
Yes. Two patterns work well. First, enrich the Salesforce Lead before it syncs to Pardot via the connector, so Pardot inherits a verified email on creation. Second, fire a Pardot Engagement Studio action that hits a Zapier or Make webhook on form submission, runs Mailsfinder, and writes results back via the Pardot API. Most teams prefer the upstream Lead-level enrichment because it keeps a single source of truth.
What are the Salesforce Bulk API limits when re-enriching an existing contact database? expand_more
Salesforce Bulk API 2.0 supports 150 million records per 24-hour rolling window on Enterprise and Unlimited editions, which is far above what Mailsfinder will ever push. The actual bottleneck is the Mailsfinder rate limit of 600 requests per minute on Monthly and Annual plans. A 100,000-Lead re-enrichment finishes in roughly 3 to 4 hours of background processing using Bulk API 2.0 with PK chunking.
Is the integration GDPR compliant for EU leads in Salesforce? expand_more
Mailsfinder is GDPR compliant and offers a Data Processing Agreement to all paid customers. For EU Leads specifically, you can add a country filter in the Apex callout, the Flow, or the Zapier/Make scenario to skip enrichment for residents of jurisdictions where you lack a lawful basis. B2B work emails on corporate domains typically fall under legitimate interest under GDPR Article 6(1)(f) for B2B outbound.
How does this compare to Salesforce native Data.com / Data Enrichment? expand_more
Salesforce retired Data.com Clean in 2020 and replaced it with Data.com Enrichment powered by Dun & Bradstreet, which focuses on firmographics rather than person-level verified emails. Mailsfinder fills the gap left by Data.com Clean: it finds and verifies the actual email address for a Lead or Contact by name plus company domain, with deliverability confidence scoring. The two work well together when paired.
What setup options do I have if I want to avoid Apex entirely? expand_more
Zapier, Make, and n8n all support Salesforce as both trigger and action. The Mailsfinder template ships with a Lead.created webhook subscription, a Finder call, a Verifier call, and an Update Lead step that maps the result to a custom Mailsfinder_Verified_Email__c field. Setup takes about 20 minutes and requires no Apex knowledge, no developer org, and no deployment through change sets.

Auto-enrich every Salesforce Lead, starting today

Get 50 free credits to test the integration on your own Salesforce org. No card required. Move to the Monthly plan at $9.99 when you are ready to enrich at scale, without ZoomInfo's per-seat bill.