Lusha vs ZoomInfo: B2B Contact Data and Phone Numbers (2026)

gavel OUR VERDICT

Lusha is the better pick for sales teams that need a fast, affordable, GDPR-aware contact tool with strong mobile phone coverage. Its Chrome extension on LinkedIn is one of the cleanest workflows in the category. For an SDR who lives in Sales Navigator and wants direct dials in 2 clicks, Lusha is hard to beat at $39 per user per month.

ZoomInfo is the better pick for revenue teams that need depth: 95M+ verified contacts, intent signals, org charts, technographics, ATS scoops, and tight integrations with enterprise CRMs and ATS platforms. The trade-off is cost and friction. Entry contracts typically start at $15,000 to $30,000 per year, sold annually, with a sales-led motion that does not fit lean teams or solo operators.

If your real need is verified work emails (not phone numbers or intent), Mailsfinder gives you 300,000 credits at $9.99 per month, or 2,000,000 lifetime credits for a one-time $249, with 100 free credits a day to start.

100M+

Lusha B2B profiles

95M+

ZoomInfo verified contacts

$0.0001

Mailsfinder cost per credit (lifetime)

Feature-by-feature comparison

Feature	Lusha	ZoomInfo
Core strength	Mobile phone coverage and GDPR posture	Enterprise data depth and intent signals
Database size	100M+ B2B profiles	95M+ verified contacts
Starter price	$39/user/mo 480 credits (Pro plan)	$15K-$30K/yr demo-only, annual commit
Pricing model	Per-user, monthly or annual	Sales-led, annual contract
Free plan	5 credits/mo	Demo-only, no public free plan
Mobile phone coverage	check_circle Strong SMB and mid-market	check_circle Deepest at enterprise tier
Intent data	close	check_circle Bombora and proprietary
Org charts and hierarchy	close	check_circle Built into platform
ATS integrations	Limited	check_circle Deep RecruiterOS layer
Chrome extension on LinkedIn	check_circle Category benchmark	check_circle ReachOut extension
GDPR and CCPA posture	check_circle ISO 27701 certified	check_circle Compliant, heavier scrutiny in EU
Built-in sequencer	close	Engage module (separate tier)
G2 rating	4.4/5 ~1,500 reviews	4.5/5 8,000+ reviews
Best fit team size	SDRs, SMB, mid-market	Mid-market to enterprise

Pricing tiers, side by side

Lusha publishes prices on its site. ZoomInfo does not. The ZoomInfo column reflects widely reported customer ranges from procurement reviews and public LinkedIn posts. Your actual ZoomInfo quote will depend on seats, modules, and contract length.

Lusha

Per-user, transparent

check_circle Free: 5 credits per month, single user.
check_circle Pro: $39 per user/mo, 480 credits per user.
check_circle Premium: $69 per user/mo, 960 credits per user.
check_circle Scale: $79 per user/mo, custom credit pool, team workflows.

ZoomInfo

Sales-led, annual commit

check_circle SalesOS entry: reported $15K to $30K per year for a small team license.
check_circle Mid-market tier: $30K to $70K per year with intent and Engage modules.
check_circle Enterprise tier: $70K+ per year, often six figures, with full RecruiterOS, intent, scoops, integrations.
check_circle Free: no public free plan, demo and trial gated by sales.

verified What Lusha does better

check_circle Transparent per-user pricing starting at $39 per month, no procurement cycle.
check_circle Clean Chrome extension on LinkedIn that surfaces verified work emails and mobile numbers in 2 clicks.
check_circle ISO 27701 certification and explicit GDPR and CCPA posture for European buyers.
check_circle Strong mobile phone coverage for SMB and mid-market personas where ZoomInfo thins out.
check_circle Month-to-month flexibility, fast onboarding, and a credit model an SDR can understand on day one.

hub What ZoomInfo does better

check_circle 95M+ verified contacts with deeper enterprise and Fortune 1000 coverage than Lusha.
check_circle Native intent data, scoops, and technographics that drive account prioritization for RevOps and ABM teams.
check_circle Org charts and reporting hierarchies, useful for multi-threading complex enterprise deals.
check_circle Deep ATS integrations through RecruiterOS for talent and recruiting teams.
check_circle Mature CRM integrations and workflow tools for Salesforce, HubSpot, Outreach, Salesloft, and Marketo.

Choose Lusha if...

You are an SDR, a small sales team, or a founder running outbound on LinkedIn. You want predictable per-user pricing, mobile numbers for cold calling, and a GDPR-friendly story you can defend in a European deal review. You do not want a 6-week procurement cycle or a six-figure ARR commit. You pair Lusha with a sender like Instantly or Salesloft and a CRM, and you are happy with that stack.

Choose ZoomInfo if...

You run a mid-market or enterprise sales motion that lives on intent data, org charts, and tight CRM workflows. You sell to Fortune 1000 buyers where ZoomInfo coverage is deeper than any LinkedIn-only contact tool. You can absorb annual commits, and you want one platform that ties contact data, intent, and the Engage sequencer into a single revenue OS. Recruiting teams running RecruiterOS get a separate but related reason to land there.

The verified-email alternative: Mailsfinder

Lusha and ZoomInfo are great if your workflow actually needs phone numbers, org charts, and intent signals. Many teams pay for those tiers and only use the email side. If that sounds familiar, you are paying a heavy tax for features you never open.

Mailsfinder is built around one job: deliver verified work emails at the lowest possible cost per credit. $9.99 per month gives you 300,000 credits. A one-time $249 lifetime plan gives you 2,000,000 credits. You also get 100 free credits every day to start, with no credit card. No per-seat pricing, no annual commit, no sales cycle.

Metric	Lusha Pro	ZoomInfo SalesOS	Mailsfinder
Entry price	$39/user/mo	$15K+/yr	$9.99/mo
Credits at entry tier	480/user/mo	Custom pool, sales-set	300,000/mo
Lifetime option	No	No	verified $249 / 2M credits
Free plan	5/mo	Demo only	100/day (3,000/mo)

alternate_email

Mailsfinder

300K credits for $9.99/mo

check_circle 99% verification accuracy on work emails
check_circle REST API for custom automations
check_circle No per-seat pricing, ever
check_circle 100 free credits daily, no card needed

Try Mailsfinder free

Our evaluation methodology

database

Data depth and freshness

We weigh how often each provider refreshes contact records, how it sources mobile numbers, and how its database thins at SMB vs enterprise tiers.

security

Compliance posture

We cross-reference public GDPR documentation, ISO certifications, and procurement reviews so you can see what holds up in a European data review.

paid

True cost per usable contact

We model cost per usable contact across tiers, accounting for per-seat charges, annual commits, and credits actually used by a working SDR each month.

Related comparisons and guides

Lusha alternative

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ZoomInfo alternative

Side-by-side breakdown for teams who cannot justify a six-figure annual commit.

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Apollo vs ZoomInfo

Sales platform vs enterprise intelligence, with intent data in the middle.

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Frequently asked questions

Is Lusha or ZoomInfo better for phone numbers? expand_more

Both publish strong direct-dial libraries, but they win in different segments. Lusha is the popular pick for SMB and mid-market sales teams that want mobile numbers for SDR cold calling, especially in Europe where its GDPR posture matters. ZoomInfo carries deeper coverage at the enterprise and Fortune 1000 layer, with mobile and HQ lines tied to org charts and intent signals. If your prospect list is global enterprise, ZoomInfo usually has more usable numbers per account. If you sell into SMB and mid-market, Lusha keeps pace at a fraction of the cost.

Which is cheaper, Lusha or ZoomInfo? expand_more

Lusha is dramatically cheaper. Lusha Pro starts at $39 per user per month with 480 credits, Premium is $69 per user per month for 960 credits, and Scale is $79 per user per month with a custom credit pool. ZoomInfo is sales-led, demo-only, and most published estimates put entry contracts in the $15,000 to $30,000 per year range with annual commits. For most small and mid-market teams, Lusha lands inside the budget while ZoomInfo requires a procurement cycle.

Is Lusha GDPR compliant? expand_more

Lusha is built around GDPR and CCPA compliance and markets that posture heavily, including ISO 27701 privacy certification. That makes it a more comfortable pick for teams selling into the EU and UK where data subject rights and lawful basis questions come up in procurement. ZoomInfo also offers GDPR controls and a privacy program, but its database scale and intent signal pipeline trigger more scrutiny from European buyers. Neither tool removes your obligation to handle outreach lawfully.

Does ZoomInfo have better data depth than Lusha? expand_more

Yes on enterprise depth. ZoomInfo publishes 95M+ verified B2B contacts plus intent data, org charts, technographics, ATS hiring signals, and scoops. Lusha publishes 100M+ B2B profiles concentrated on direct work emails and mobile phone numbers. ZoomInfo wins when your workflow needs intent, hierarchy, and account-level intelligence. Lusha wins when your workflow needs a fast LinkedIn-to-mobile-number path for a single rep, without paying for the rest of the platform.

Does Lusha or ZoomInfo include a sequencer? expand_more

Neither tool is positioned as a sending platform. Lusha is a contact data layer, with a Chrome extension on LinkedIn and CRM pushes, but no native sequencer. ZoomInfo offers SalesOS with sequencing through its Engage module, but that sits in a separate, higher-priced tier. Most teams pair either tool with a dedicated sender like Instantly, Smartlead, or Salesloft for actual cadence execution.

Is there a cheaper alternative to both Lusha and ZoomInfo? expand_more

If your real need is finding and verifying work emails at scale (without paying for phone, intent, or org charts), Mailsfinder offers 300,000 credits at $9.99 per month, a lifetime plan at $249 for 2,000,000 credits, and 100 free credits per day. You give up Lusha's mobile numbers and ZoomInfo's intent layer, but you get verified emails at a fraction of the per-credit cost, with no per-seat charges and a REST API for automations.

Lusha vs ZoomInfo: B2B contact data and phone numbers